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GOOSE EVIDENCE LAB / 2026-09-15

Evidence
before advice.

Goose does not turn every SEO or AI-search observation into a rule. This lab keeps provider guidance, independent research, winning pages, owned-site experiments and counter-evidence separate.

Current truth: the current Ptichi cohort revision has exact production parity and is ready for bounded observation. No ranking, citation or acquisition result is claimed yet.

External records
14
Treatment
12
Controls
6
Frozen queries
12
Measured wins
0

LIVE EXPERIMENT / PTI-DA-001 R2

Production parity is proven. Keep the cohort frozen.

READY TO OBSERVE
IMPLEMENTATION13b49e9a

Refrozen repository snapshot containing the treatment actually verified live.

PRODUCTION13b49e9a

Exact source SHA recorded by the reviewed Ptichi production evidence.

GATEREADY

The exact refs match. Bounded observation may proceed without changing cohort membership or query text.

The original 2026-09-09 freeze remains historical HOLD evidence because its exact implementation was never verified live. Before the first later verified publication, treatment content changed while the 12 treatment / 6 control assignment and 12-query panel stayed fixed. R2 binds that unchanged design to the exact production snapshot 13b49e9a…. No post-deployment Search/AI outcome was used to select or rewrite the cohort, and later undeployed source changes are outside this observation state.

12 treatment entities

Existing useful Ptichi pages only. No indexable pages were manufactured to reach a generic sample size.

6 unchanged controls

Comparable published entities stay outside the treatment during the observation window unless a correctness fix is required and recorded as contamination.

14 / 28 / 56 days

Review windows remain fixed. Provider-native evidence is interpreted separately from deployment truth, and immature windows remain HOLD for outcome decisions.

View the frozen 12-query panel
  1. q01-explain-clearlyhow to explain something clearly at work
  2. q02-explain-technicalhow to explain technical ideas to non technical people
  3. q03-project-statushow to give a concise project status update
  4. q04-recommendationhow to present a recommendation at work
  5. q05-difficult-questionhow to answer a difficult question at work
  6. q06-project-delayhow to explain a project delay to stakeholders
  7. q07-project-riskhow to communicate project risk to stakeholders
  8. q08-uncertaintyhow to communicate uncertainty at work
  9. q09-before-meetinghow to rehearse what to say before a work meeting
  10. q10-stop-ramblinghow to stop rambling at work
  11. q11-speak-conciselyhow to speak more concisely in meetings
  12. q12-recorded-voicewhy does my recorded voice sound different

LEARNING SYSTEM

Observe. Challenge. Retire.

Adding recommendations is easy. Goose is designed to also weaken or remove them when evidence changes.

01

External evidence

Separate provider requirements from independent observations and expert experiments.

02

Winner Observatory

Track entrants, drops, top-10 persistence and citation persistence for frozen query cohorts.

03

Controlled cohorts

Freeze treatment, controls and queries before outcomes are visible, then block measurement until production parity.

04

Recommendation review

Move advice through fresh, review-due, challenged, contradicted and retire-candidate states without silent registry mutation.

EVIDENCE IS NOT ONE SCORE

Keep the stages apart.

A passing implementation is not a deployment, a deployment is not exposure, and a citation is not a useful visit.

01

Implementation

Did the repository change exist and pass checks?

02

Deployment

Is that exact implementation live?

03

Exposure

Did Search/AI systems expose the page?

04

Citation

Was the page cited, and did the citation persist?

05

Visit

Did identifiable traffic arrive?

06

Useful action

Did the visit lead to a relevant product action?

EXTERNAL EVIDENCE / REVIEWED 2026-09-09

14 records. Different jobs.

Official platform documentation is strongest for provider requirements and controls. Observational studies and expert experiments can generate hypotheses, but they do not expose hidden ranking weights.

official-platform4

Best suited to provider requirements, eligibility, controls, reporting semantics and explicitly documented recommendations.

large-sample-observational8

Useful for prevalence, association, drift and cohort behaviour; does not establish causality.

individual-experiment2

Useful for a narrowly specified feature behaviour when setup and limitations are inspectable; not automatically generalizable.

The full dated research record remains the source of truth: knowledge/research/2026-09-09-external-evidence-winner-loop.json.

RECOMMENDATION LIFECYCLE

Advice can decay.

fresh→review-due→challenged→contradicted→retire-candidate

Source age, provider changes, winner counterexamples and owned-site negative evidence can all create review attention. No event silently rewrites the recommendation registry.